Superpower offers a digital health platform that integrates comprehensive diagnostics, personalized care plans, and health tracking tools. Backed by 8VC.
About the role
We’re looking for a VP Brand to make Superpower a widely recognized and trusted health brand that people actively seek out. You’ll own our brand strategy, integrated campaign roadmap and brand investment plan. Your job is to give people a clear reason to choose Superpower, bring that story to new audiences and build a stronger connection between the brand and the people we serve.
What they're looking for
- You have owned a consumer-brand function. You’ve been accountable for its strategy, budget, team and results, with experience making decisions through a period of meaningful growth
- You have taken distinctive work all the way to market. You can show campaigns or launches you personally led, explain the customer insight and creative decisions, and describe how the work reached its audience
- You can demonstrate business impact. You can explain what changed in awareness, consideration, customer demand or acquisition, the evidence behind that conclusion and your own contribution
- You have strong creative judgment and can improve the work yourself. You write useful briefs, recognize a strong idea and give precise feedback across copy, design and storytelling. You can simplify a complex health offering without losing its substance
- You have built teams and delivered through them. You know how to hire and develop strong people, choose external specialists and keep quality high when time and resources are limited
- You combine cultural awareness with commercial discipline. You understand where a brand belongs, which opportunities to pursue and how to make an investment case. You’re comfortable defending your judgment and changing course when the evidence warrants it
More about this role
Superpower is building a new health system to extend and enhance human life. We bring testing, personalized insights and ongoing care together to help people understand their health and take action earlier.
Our challenge is to make proactive healthcare understandable, desirable and trusted enough that people choose to act. We want Superpower to become the brand people turn to when they decide to take ownership of their health.
We’re looking for a VP Brand to make Superpower a widely recognized and trusted health brand that people actively seek out.
You’ll own our brand strategy, integrated campaign roadmap and brand investment plan. Your job is to give people a clear reason to choose Superpower, bring that story to new audiences and build a stronger connection between the brand and the people we serve.
You’ll be accountable for the journey from customer insight to campaign idea, creative development, distribution and results. That means deciding which audiences and opportunities deserve our attention, setting the standard for the work and building the team and partner network to deliver it.
This is a hands-on leadership role. You’ll write briefs, shape messaging, review copy and...
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