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Senior Digital Marketing Manager (Omnichannel/Paid Media)

Tandem · California Remote · Remote

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About Tandem

AI-native office leasing broker. Backed by Y Combinator and a16z.

About the role

Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We’d love for you to team up with us to “innovate every day,” put “people first,” and take the “no-shortcuts” approach that has propelled us to become a leader in the diabetes technology industry.

What they're looking for

  • Demonstrated expertise in integrated digital strategy, paid media, lifecycle/email marketing, web experiences, audience activation, and campaign optimization
  • Deep expertise in integrated digital strategy, paid media, lifecycle/email marketing, web experiences, audience activation, campaign optimization, and full-funnel measurement
  • Strong knowledge of major advertising, analytics, tag management, and marketing automation platforms, with the ability to apply data to improve performance and customer experience
  • Ability to connect business objectives, audience insights, channel strategy, creative, media, measurement, and optimization into a cohesive plan
  • Strong analytical, project management, and program leadership skills, including the ability to manage multiple campaigns, launches, markets, agencies, budgets, and deadlines simultaneously
  • Proven ability to lead through influence, manage agencies or team members, collaborate across global and regional teams, and communicate strategies, insights, and recommendations clearly
More about this role

Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We’d love for you to team up with us to “innovate every day,” put “people first,” and take the “no-shortcuts” approach that has propelled us to become a leader in the diabetes technology industry.

Tandem Diabetes Care is proud to manufacture and sell the Tandem Mobi system and t:slim X2 insulin pump with Control-IQ+ technology — an advanced predictive algorithm that automates insulin delivery. But we’re so much more than that. Our company’s human-centered approach to design, development, and support delivers innovative products and services for people who use insulin. Because many of our own team members live with diabetes, or have a loved one impacted by diabetes, the work is personal, and we are committed to the cause. Learn more at tandemdiabetes.com

The Senior Digital Marketing Manager is responsible for leading integrated digital marketing strategies that build awareness, engage priority audiences, and drive measurable business results. This role connects paid media, email, web, audience activation,...

Read the full posting on Tandem's site ↗

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