Taptap Send is an app that lets immigrants send money back home to Africa instantly and at very low prices. Since launching in summer 2018, it has already moved hundreds of millions of dollars and reached hundreds of thousands of customers. Backed by Flourish Ventures.
About the role
Performance marketing is one of our most important growth levers. As we scale across markets, we need someone who can own paid social and paid search end-to-end, from strategy through daily execution.
What they're looking for
- You have 6+ years of hands-on paid marketing experience, with strong working knowledge of both paid social and paid search
- You’ve managed campaigns on Meta and Google (including App Campaigns and YouTube) and know these platforms in detail
- You’re comfortable owning meaningful budgets and making daily optimization decisions with real accountability
- You know how to run creative tests properly: clear hypotheses, clean setups, honest reads on results
- You’re analytical. You can build your own reports, identify what’s actually driving performance, and communicate findings clearly to non-technical stakeholders
- You can manage external agencies effectively: setting clear goals, reviewing their work critically, and pushing back when needed
More about this role
Performance marketing is one of our most important growth levers. As we scale across markets, we need someone who can own paid social and paid search end-to-end, from strategy through daily execution.
We’re looking for a Performance Marketing Lead who is genuinely hands-on: someone who is just as comfortable pulling campaign data at 9am as they are presenting channel strategy to leadership. You’ll own performance across Meta, TikTok, Google, YouTube, and Google App Campaigns. On some channels you’ll execute directly; on others you’ll direct and manage external agencies.
You’ll work closely with the Head of Performance Marketing and partner with Brand, Data, and Regional teams to make paid channels perform. This is a high-ownership role with real budget responsibility and a direct line to growth impact.
This is a hands-on execution role with strategic input. You’ll own paid social and paid search day-to-day, with support from external agencies where needed.
Own campaign management across paid social (Meta, TikTok, Snapchat) and paid search (Google Search, Google App Campaigns, YouTube), from setup through optimization.
Hit CAC and ROAS targets across channels, making smart budget...
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