Venture capital fund and venture builder supporting innovative tech startups. We invest in pre-seed and seed projects, offering strategic advisory and technological expertise.
About the role
Product & Market Audit: Run a deep-dive analysis of SafeMe, our historical marketing data, and early traction signals from the UK. Rapid UK Discovery: Decode the UK market. Define target segments, user vocabulary, barriers, and core motivations—focusing heavily on women aged 18–35 and urban parents.
What they're looking for
- A Seasoned B2C Marketer: 5–7+ years of battle-tested experience in consumer marketing, with digital deeply embedded in your DNA
- App & Subscription Native: You’ve successfully scaled digital products, mobile apps, or subscription-based mobile services
- Market Launcher: You have a proven track record of successfully introducing or repositioning a brand in an entirely new market
- Creative & Copywriting Edge: You have a natural flair for storytelling and exceptional copywriting skills, allowing you to easily pivot from metrics to scripting high-converting ad copy, hooks, and video concepts for our creators
- Performance Heavyweight: Deep, hands-on mastery of Meta, TikTok, and Google Ads. You live and breathe CAC, ROAS, and retention curves
- Insight Hunter: You know how to look past surface-level data to uncover profound consumer insights and build hyper-accurate personas
More about this role
SafeMe is a personal safety app designed to support users through everyday situations - from walking home late at night to moments of sudden uncertainty. Following proven traction in Poland, we are now expanding and launching into the UK market.
Let’s be clear: this is not an advisory or consultancy role. We are looking for a high-performing owner to step into our core structure, take absolute ownership of our UK Go-To-Market strategy, and execute it from day zero. You will steer the entire ship—from raw market discovery and sharp brand positioning to launching live campaigns and ruthlessly iterating on what moves the needle.
Reporting directly to the Board, you will lead and collaborate with an agile, 10-person powerhouse of content creators, safety experts, and engineers. This is a role for someone ready to fully immerse themselves in the pulse of our product and company.
Red Sky is conducting this recruitment process on behalf of SafeMe.
Product & Market Audit: Run a deep-dive analysis of SafeMe, our historical marketing data, and early traction signals from the UK.
Rapid UK Discovery: Decode the UK market. Define target segments, user vocabulary, barriers, and core...
Read the full posting on Tar Heel Capital Pathfinder's site ↗
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