Backed by General Catalyst.
About the role
Own market, competitive, and customer insights for our Coaching and Player Personnel product categories across professional, collegiate, and international sports organizations Lead category and competitive positioning, differentiation strategy, and messaging that translates sophisticated analytics into clear customer outcomes
More about this role
I'm Jen Casson , Senior Director, Product Marketing at Teamworks. I lead our growing team of Product Marketers who support 24+ products across all markets and territories.
I'm looking for someone to own the GTM motion end to end for our Personnel and Coaching product categories, the technology elite teams rely on to evaluate talent, make roster decisions, and prepare for game day. From customer and competitive insights, to positioning and messaging, through to launch and enablement, this person will partner closely with our GTM teams and Executive leadership to drive growth and adoption.
Own market, competitive, and customer insights for our Coaching and Player Personnel product categories across professional, collegiate, and international sports organizations
Lead category and competitive positioning, differentiation strategy, and messaging that translates sophisticated analytics into clear customer outcomes
Own go-to-market planning and execution for high-priority product launches and category-level initiatives, from customer/market/competitor insights through multi-channel campaign activation
Build and maintain the enablement assets, playbooks, battlecards, and training our...
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