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Marketing Campaigns Lead

Terra · San Francisco, CA, United States · Remote

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About Terra

Terra is the Agentic Offensive Security company. Delivering Agentic AI + Human-in-the-Loop continuous pentesting at scale. Backed by Felicis.

About the role

You own campaigns end to end. Concept to launch to reporting. Product launches, partner co-marketing, ABM plays, event-driven pushes, always-on nurture. You define what a campaign is at Terra and then you run it. You'll partner closely with PMM on messaging and positioning, and with Field and Growth on distribution, targeting, and pipeline goals. You'll either produce the assets yourself or brief and manage our in-house creative producer to get them done. Both muscles matter.

What they're looking for

  • Own the campaign calendar and every campaign on it: brief, plan, build, launch, measure, iterate
  • Translate PMM messaging into channel-ready creative, copy, and journeys across email, paid, web, social, and events
  • Run partner co-marketing campaigns with names like CrowdStrike, Palo Alto, and the coalitions we sit inside
  • Ship the assets. Landing pages, emails, ad copy, one-pagers, nurture flows, sales enablement. Either you write and build, or you brief the producer and drive it to done
  • Instrument every campaign so we know what worked, what didn't, and what to double down on
  • Build the process. We have some. You'll sharpen what exists and add what's missing without turning us into a bureaucracy
More about this role

Terra is the AI-native agentic pentesting platform. We run continuous, change-triggered offensive security across web apps, external networks, AI systems, and internal infrastructure, with a human on the loop. We're Series A, moving fast, and building the campaign engine that will carry us through the next stage.

You own campaigns end to end. Concept to launch to reporting. Product launches, partner co-marketing, ABM plays, event-driven pushes, always-on nurture. You define what a campaign is at Terra and then you run it.

You'll partner closely with PMM on messaging and positioning, and with Field and Growth on distribution, targeting, and pipeline goals. You'll either produce the assets yourself or brief and manage our in-house creative producer to get them done. Both muscles matter.

This is an IC role. No direct reports. You're the campaign owner, not the campaign manager.

  • Own the campaign calendar and every campaign on it: brief, plan, build, launch, measure, iterate
  • Translate PMM messaging into channel-ready creative, copy, and journeys across email, paid, web, social, and events
  • Run partner co-marketing campaigns with names like CrowdStrike, Palo Alto, and the...

Read the full posting on Terra's site ↗

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