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Brand & Marketing Lead

TerraFirma · Robot Ranch (Austin, TX) · On-site

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About TerraFirma

TerraFirma is transforming construction through automation and bold engineering—faster, safer, and cheaper. Join us in building the future from Texas. Backed by Kleiner Perkins.

About the role

We are looking for a Brand and Marketing Lead to own how TerraFirma shows up in the world. You will define the narrative, own the marketing budget, build and manage a creative ecosystem, and orchestrate how our story is told across channels and major moments.

What they're looking for

  • 3 or more years of experience in brand, marketing, creative direction, communications, or related roles
  • Proven experience owning brand or marketing strategy end to end
  • Experience managing budgets and external partners (agencies, contractors, freelancers)
  • Demonstrated success launching campaigns, announcements, or brands
  • Strong understanding of modern media, social platforms, and distribution
  • Experience working in or adjacent to technical, industrial, or hardware driven companies
More about this role

At TerraFirma, we’re redefining how the world moves earth for construction. Founded by former SpaceX engineers and backed by Kleiner Perkins and Bain Capital Ventures, TerraFirma is automating construction to make it faster, cheaper, and safer.

At SpaceX, we were part of the teams that built the largest rocket in human history, launched the largest constellation of satellites ever made, and delivered connectivity to millions of people worldwide. What we learned was simple: infrastructure is everything.

At Starbase, the biggest barrier to launching missions to Mars was not building the rocket. It was how slow, expensive, and complex it was to build the infrastructure around it. We lacked buildings, roads, water, power, communications, and waste management, and constructing them took far more time and resources than it should have.

From a first-principles perspective, that doesn't make sense. It shouldn't be this hard or costly to create the foundations for progress. That’s when we realized something important: the same engineering mindset that enabled us to tackle space exploration and mass manufacturing could be applied to infrastructure. By bringing the principles of...

Read the full posting on TerraFirma's site ↗

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