Thatch is an all-in-one platform that makes it easy to offer the most personalized healthcare experience to your employees using an ICHRA. Backed by General Catalyst, Index and GV.
About the role
Thatch is building our customer advocacy function from the ground up — which means there's no playbook to inherit and no ceiling on what it becomes. We're building it as its own function from zero, at the exact moment you’ll make a sizable impact on the company's growth.
What they're looking for
- 8+ years of experience in customer marketing, advocacy, community, or a related function
- Experience building a customer reference or advocacy program from the ground up
- A track record of turning customer relationships into measurable business outcomes
- Strong partnership with Sales and Customer Success, including the judgment to push back when an ask isn’t right for the customer
- Comfort operating as a senior, hands-on IC in a fast-moving environment
- Experience in fintech, HR tech, benefits, healthcare, or another trust-driven B2B category
More about this role
Thatch is building our customer advocacy function from the ground up — which means there's no playbook to inherit and no ceiling on what it becomes. We're building it as its own function from zero, at the exact moment you’ll make a sizable impact on the company's growth.
You'll own the program end to end: a formal sales reference process that connects the right customer to the right prospect at the right time, and a customer advocacy motion that turns our strongest customers into public voices for Thatch — case studies, speaking opportunities, and a community of HR leaders who chose to do things differently.
This is a builder's role. The program, the mechanics to make advocacy scalable, and the community are yours to define. You’ll work closely with Sales, Customer Success, and Marketing.
- Build and run a sales reference program that connects the right customers with the right prospects, supports pipeline and win rates, and avoids overusing your strongest advocates.
- Develop a strong bench of customer advocates and create an experience that makes participation valuable for them.
- Create opportunities for customers to advocate through conferences, webinars, podcasts, events,...
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