thatgamecompany is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide. Critically acclaimed games Journey, Flower and flOw. Backed by Kleiner Perkins.
About the role
Define and execute growth-oriented social and brand strategies that reflect the unique identity of each game we publish Design and launch high-impact digital and physical campaigns that drive massive organic reach and engagement
More about this role
Remote US & Canada
Our 3rd party publishing team is seeking a Brand Marketing Partner to own how our games reach, resonate with, and grow audiences. You will lead social strategy, creator partnerships, viral campaigns, and community growth across titles we publish - shaping each game's voice and building the systems that make reach repeatable and culturally relevant. This role blends brand storytelling with growth execution: designing campaigns that travel, building creator relationships that matter, and nurturing communities that convert curiosity into lasting connection.
Define and execute growth-oriented social and brand strategies that reflect the unique identity of each game we publish
Design and launch high-impact digital and physical campaigns that drive massive organic reach and engagement
Lead end-to-end influencer and creator initiatives, from scouting and outreach to production, launch, and performance tracking
Build and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into genuine connection and measurable growth
Create content that travels, from reactive posts and cultural moments to short-form video and...
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