thatgamecompany is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide. Critically acclaimed games Journey, Flower and flOw. Backed by Kleiner Perkins.
About the role
As thatgamecompany continues to expand its reach and create emotionally resonant experiences, we are seeking an innovative Senior Brand Marketing Manager. At our core, we believe games should be a force for good, and we need a storyteller who can translate that philosophy into authentic, community-first campaigns.
What they're looking for
- Experience: At least 8 years in Brand Marketing or Product Management within the video games industry, preferably with experience in live-service or mobile gaming
- Storytelling Prowess: A proven track record of building marketing campaigns that tell a compelling story and evoke genuine emotion
- Community Core: A "community-first" mindset with deep empathy for player needs and a commitment to authenticity
- Market Expertise: Extensive knowledge of the North American gaming landscape and Gen Z audience behavior
- Agility: A history of innovative thinking and the resilience to learn from failed experiments
- Project Management: Proven ability to manage multiple concurrent projects with strong organizational skills and attention to detail
More about this role
Remote US & Canada
As thatgamecompany continues to expand its reach and create emotionally resonant experiences, we are seeking an innovative Senior Brand Marketing Manager. At our core, we believe games should be a force for good, and we need a storyteller who can translate that philosophy into authentic, community-first campaigns.
This role is not for a traditional marketer; it is for a creative architect who understands that a brand is a living narrative. You will lead our brand planning on a global scale while maintaining a hands-on focus on the North American market. You will be a champion for our players, a protector of our authenticity, and a pioneer who is unafraid to innovate and fail fast in pursuit of something truly special.
Strategic Brand Planning & NA Execution
Narrative Campaign Design: Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity.
North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiences.
Lifecycle Management: Develop...
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