The Playbook is a sports performance app and a web-based dashboard that quantifies mental health status, tracking stress, well-being, and resilience. By providing a quantifiable snapshot of team and individual well-being, The Playbook can help organizations... Backed by Techstars.
About the role
We are looking for a highly analytical Growth Leader who bridges the gap between digital performance marketing and product-led growth. You feel completely at home digging into web and app analytics, running A/B tests, and working directly with software engineers to shape product features. If you have a proven track record of using behavioral marketing to build digital funnels that drive physical foot traffic and real-world revenue, we’re looking for you.
What they're looking for
- Deep Product & Analytics Fluency: Advanced mastery of web and app analytics tools. You have hands-on experience setting up event tracking, defining requirements for engineers, and running systematic A/B tests
More about this role
Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits HERE.
Who You Are
We are looking for a highly analytical Growth Leader who bridges the gap between digital performance marketing and product-led growth. You feel completely at home digging into web and app analytics, running A/B tests, and working directly with software engineers to shape product features. If you have a proven track record of using behavioral marketing to build digital funnels that drive physical foot traffic and real-world revenue, we’re looking for you.
Your Mission
Transform Playbook’s digital platform into a high-converting revenue engine that drives real-world, in-person utilization across two distinct audiences. You will own the digital-to-physical conversion path, architecting pre-login acquisition funnels to capture external demand, while simultaneously partnering with our Product team to build in-app mechanics that engage and monetize our audiences. You will also architect the centralized creative workflows, automation, and AI pipelines that allow these marketing engines to be spun up instantly at new properties with minimal...
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