The super-magical Wi-Fi landline for kids. No screens, no texting, no strangers — just real conversation with Grandma, besties, and contacts you approve. Plug in, twirl that cord, and time-travel to pure voice fun. Backed by Greylock.
About the role
The Lifecycle Marketer is responsible for owning and optimizing Tin Can's email program, driving engagement, retention, and revenue growth through lifecycle marketing that feels as warm and personal as the connections we help families create. This role is both strategic and hands-on, leading the end-to-end execution of CRM campaigns in Klaviyo, from campaign planning and audience segmentation to automation, deployment, testing, and performance reporting.
What they're looking for
- 4-6+ years in lifecycle, CRM, or retention marketing
- Deep, hands-on Klaviyo expertise: flows, segmentation, dynamic content, campaign deployment, and reporting
- Comfort working across Shopify and non-standard purchase paths, you're not thrown by a customer journey with more than one entry point
- Strong instincts for brand voice. You can take a rough brief and know when something reads as "too ecommerce" for a brand like ours
- Experience working closely with design teams. You know how to write clear briefs so they understand what you’re asking for, as well as the self-confidence to kindly push back if the end result doesn’t meet all your needs
- Analytical enough to read cohort, retention, and revenue data and turn it into a testing roadmap, not just a send calendar
More about this role
Tin Can is building a safer, simpler way for kids to connect — without smartphones. We're creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today's digital world.
We're creating a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we're currently living (and who have a sense of humor about it).
As we gear up to reach more families both at home and abroad, we're looking to bring on someone who can build a lifecycle engine that stays personal even as we scale.
The Lifecycle Marketer is responsible for owning and optimizing Tin Can's email program, driving engagement, retention, and revenue growth through lifecycle marketing that feels as warm and personal as the connections we help families create. This role is both strategic and hands-on, leading the end-to-end execution of CRM campaigns in Klaviyo, from campaign planning and audience segmentation to automation, deployment, testing, and performance reporting.
The ideal candidate is a builder who thrives in a fast-paced, collaborative environment and...
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