Faster approval. Lower APRs. Lower monthly payments. It. Backed by Kleiner Perkins.
About the role
We're looking for a VP, Marketing to build Trovy into a household name for homeowners. This is a builder's role: you'll set the creative and brand vision, own acquisition across every channel, and turn a fast-growing customer base into a lifecycle of activation, retention, and advocacy. You'll bring the ideas, campaigns, and positioning that make Trovy the brand homeowners already know when they're ready to tap their equity. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 10+ years of experience and a proven track record driving new user acquisition against set CAC or volume targets, timelines, and budgets at scale
- 5+ years building and leading marketing teams, including managing agencies and consultants
- A track record of managing performance toward measurable goals
- Deep knowledge of some or all of the key marketing channels, such as paid media, measurement, and performance channels: Meta, TikTok, Google, direct mail, affiliate, and organic/SEO
- Mastery of hypothesis-driven A/B and incrementality testing, with the ability to lead a team through analyzing results to inform future testing
- Strategic thinker and leader, able to break down problems, assess opportunity areas, develop big ideas and priorities, and mobilize teams and resources
More about this role
Trovy is building the financial platform for America's 86 million homeowners for managing their homes and accessing low-rate credit. We believe homeowners’ biggest asset should unlock their best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around their home equity. Backed by Left Lane, Kleiner Perkins, DCM, and Camber Creek, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable.
We're looking for a VP, Marketing to build Trovy into a household name for homeowners. This is a builder's role: you'll set the creative and brand vision, own acquisition across every channel, and turn a fast-growing customer base into a lifecycle of activation, retention, and advocacy. You'll bring the ideas, campaigns, and positioning that make Trovy the brand homeowners already know when they're ready to tap their equity. You'll also build and lead the team and vendor bench that brings those ideas to life, with the analytical rigor to know what's actually working. This is a senior leadership role, reporting to the Co-Founder & COO, with a mandate to...
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