Tulip is the #1 clienteling solution for omnichannel retail. Drive world-class customer experiences, increase customer loyalty, and boost sales. Backed by Kleiner Perkins.
About the role
You own core industries end to end: the narrative, the campaigns, the content, the field intelligence, and the pipeline. You drive your respective go-to-market pod alongside sales, BDRs, and pre-sales. You are the lynchpin between your vertical and the commercial organization, continuously iterating on what resonates with target audiences, optimizing messaging and tactics, and owning the plan from strategy to pipeline, all without waiting on a hand-off.
What they're looking for
- 5-7+ years of experience in go-to-market, strategy, product marketing, management consulting, or product management, with a record of owning outcomes rather than completing tasks
- Deep domain knowledge in a technical industrial or life sciences vertical, or a demonstrated ability to get there fast
- Strong writing: you can produce a compelling narrative piece, a tight campaign brief, or a sharp landing page without a creative team
- Comfortable using AI in your workflow, or eager to, with curiosity about where it helps
- Analytical rigor: you understand pipeline math, read a campaign performance report, and tell signal from noise
- Low ego, high accountability: you would rather learn what works than be right
More about this role
This role is located in Somerville - We are a hybrid work environment and are in the office 3+ days/per week.
Tulip brings modern technology and AI into manufacturing. Manufacturing accounts for almost 20% of the global economy and one in every seven workers on Earth, yet remains among the least digitized. More than a decade ago, we created the category to close that gap: AI-native software that puts cutting-edge tools directly in the hands of the people on the manufacturing front lines. Because we are human-centered and tech-obsessed, we are building a future of work where human ingenuity is amplified with the latest technology.
In January 2026 we became one of Boston's few new AI unicorns, reaching a $1.3B valuation. We're growing double digits in revenue year over year. The world's best manufacturers run on Tulip - turning inventory 10x faster, releasing gene therapies in hours instead of weeks, and training master craftspeople to forge engagement rings 5x more rapidly. Headquartered in Somerville, MA with offices in Germany, Hungary, Singapore, Japan, and Israel, we've been consistently named a World Economic Forum Global Innovator, a Gartner leader, and one of Built In...
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