Startups · AI

Creative Director of Copy

Twin Health · Remote, USA · Remote

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About Twin Health

Twin Health helps employees and health plan members improve their metabolic health for normalized blood sugar, reduced medications, and sustained weight loss. Backed by Peak XV and ICONIQ.

About the role

Join us as we reinvent the standard of care in metabolic health.

What they're looking for

  • A portfolio that shows real range — consumer/emotional writing and B2B/executive writing
  • Experience translating brand strategy and voice guidelines into a working system a team can execute against, not just a personal style
  • Comfortable as both a working writer and a people leader — this role edits and writes, it doesn't only manage
  • Strong judgment on when to hold the line on brand voice and when to flex for audience or channel
  • Experience driving alignment and quality across teams you don't directly manage — getting Product Marketing, BD, and campaign owners to route content through you without it feeling like a bottleneck
  • Experience partnering cross-functionally with Product Marketing, Design, and clinical/legal reviewers on regulated or claims-sensitive content
More about this role

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.

We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.

Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named...

Read the full posting on Twin Health's site ↗

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