Industrial AI Robots. Running in warehouses across America. Get yours today. Backed by Y Combinator.
About the role
We’re looking for a Director of Ecommerce & Digital Product to own merchandising across all digital storefronts, site optimization, and how we architect and evolve the tech systems that power it all. You’ll work directly with the CMO and partner closely with our growth, data, and creative teams.
What they're looking for
- 5–8 years in ecommerce, digital product, or DTC operations — ideally at a consumer brand
- Hands-on experience with Shopify (Plus preferred) and at least one major marketplace (Amazon and/or TikTok Shop)
- Track record of running CRO programs that moved the needle — not just setting up tests, but improving conversion
- Experience owning or contributing to a digital product roadmap and managing external dev resources
- Familiarity with modern ecommerce tooling: Klaviyo, Google Analytics/GA4, Replo or similar landing page tools
More about this role
Ultra is building the category-defining nicotine-free pouch brand. We’re a fast-moving, data-driven team obsessed with product quality, customer experience, and long-term brand equity. We sell across DTC, Amazon, and TikTok Shop — and we’re growing fast.
This is an early-stage role with a high ceiling. You’ll be a key operator shaping how we sell, how we convert, and how we build the digital infrastructure to support what comes next.
We’re looking for a Director of Ecommerce & Digital Product to own merchandising across all digital storefronts, site optimization, and how we architect and evolve the tech systems that power it all.
You’ll work directly with the CMO and partner closely with our growth, data, and creative teams.
The right person is a sharp operator who’s equally comfortable in a spreadsheet, a Shopify backend, and a conversation with a developer. You don’t need to code, but you need to be fluent enough to move fast — including using AI coding tools to prototype or ship small features yourself when the situation calls for it.
Own the merchandising strategy and execution across Ultra’s DTC site, Amazon, and TikTok Shop.
Manage product listings, PDPs, imagery, copy, and...
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