Backed by GV.
About the role
We are hiring a Head of Growth Marketing to own the Upbound funnel end to end. This role reports directly to the VP of Marketing. This is an AI-first role. We are not looking for someone to bolt AI onto a legacy demand generation playbook and build the growth function around AI-native tools and workflows. You will own campaigns, and the systems across our marketing stack.
What they're looking for
- Have 10+ years in B2B marketing, including at least 3 leading growth, demand generation, or acquisition
- Have owned a meaningful program budget and can walk through how you allocated it, what returned, and what you cut
- Are still hands-on. You get into the ad platforms, the automation platform, the dashboards, and the data yourself
- Have already changed how a marketing team works by introducing AI tools, and can describe honestly what worked and what did not
- Are fluent in analytics. You can size an opportunity, design a test, and defend a number in front of the sales team
- Have marketed to technical buyers, ideally platform engineers or infrastructure teams
More about this role
Upbound is redefining how modern infrastructure is built for the Agentic AI Era. We’re the creators and primary maintainers of Crossplane , and we’re building the Intelligent Control Plane —a new platform layer that makes infrastructure programmable, autonomous, and composable .
Our mission is to power the AI-native enterprise with a foundational platform layer that helps teams provision, operate, and adapt infrastructure at scale—so platforms are ready for both humans and AI agents . We partner with leading cloud providers, ISVs, and open-source communities to help organizations move faster with greater confidence.
Today, Upbound supports Fortune 500 companies and platform engineers across 100+ countries . Crossplane has surpassed 100M+ downloads and is used by 1,000+ teams worldwide . We’re a Series B company backed by GV (formerly Google Ventures), Altimeter Capital, and Intel Capital , and we’ve raised $69M to date. Learn more at upbound.io
We are hiring a Head of Growth Marketing to own the Upbound funnel end to end. This role reports directly to the VP of Marketing. This is an AI-first role. We are not looking for someone to bolt AI onto a legacy demand generation playbook...
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