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Principal Product Manager, Personalization and MarTech

Upside · Austin · Remote

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About Upside

Earn every time you shop gas, grocery, or food with Upside's free top-rated app. Get cash back on everyday necessities, making your purchases more rewarding. Download and start earning today! Backed by Bessemer and General Catalyst.

About the role

Own the strategy and roadmap for building Upside personalized growth engine. Translating a broad, ambitious personalization vision into sequential, buildable phases. Define clear requirements and specs, and prioritize the backlog across the growth stack — data infrastructure, multi-channel outreach, app surface areas, creative personalization, and incentive systems — including build-vs-buy-vs-integrate decisions.

What they're looking for

  • 10+ years of product management experience, including leading complex, ambiguous, or platform-level initiatives
  • Proven track record of building scalable personalization platforms, CRM systems, or 0-to-1 products — not just isolated features
  • Strong quantitative and analytical skills, with hands-on experience using data and experimentation to guide product decisions
  • Technical fluency and ability to synthesize granular detail into clear, strategic narratives for different audiences — comfort operating at both a high strategic level and a deep analytical level is critical to this role
  • Exceptional communicator who builds deep cross-functional trust and can influence senior stakeholders without direct authority
  • Strong business acumen, with the ability to connect product decisions to retention, revenue, and broader company strategy
More about this role

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

Upside is building a sophisticated, personalized engagement system that uses AI, marketing technology, and consumer data to bring users to the Upside app with the right message, creative, and incentive at the right moment to drive the next highest action for the consumer. This is one of Upside's highest-leverage growth opportunities, with the potential to meaningfully grow user acquisition, frequency, retention, and revenue. As the Principal Product Manager owning this space, you'll have the rare chance to build this system...

Read the full posting on Upside's site ↗

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