Who We Are Arcadia is the AI-powered energy intelligence platform for businesses. We replace fragmented tools and manual workflows with one platform to pay utility bills, buy energy, and advance sustainability — across every location, at enterprise scale. Backed by Correlation Ventures.
About the role
We are seeking a Product Marketing Manager to support the go-to-market (GTM) lifecycle across Arcadia’s products and solutions. Responsibilities include buyer persona development and customer segmentation, product positioning, packaging & pricing, sales enablement, and competitive/market insights.
What they're looking for
- AI fluency and intellectual curiosity — a track record of experimenting with and adopting AI marketing tools to improve efficiency and impact
- Experience in the energy industry OR enterprise SaaS platforms
- 5+ years experience as a Product Marketer in a technology-driven environment, preferably within the energy + SaaS industry, or equivalent work experience such as consulting, business operations, or strategy
- Demonstrated experience aligning and influencing cross-functional teams and diverse stakeholders
- Proven ability to break down complex problems into incremental product solutions
- Strong organizational and project management skills, and a proactive communication style
More about this role
We are seeking a Product Marketing Manager to support the go-to-market (GTM) lifecycle across Arcadia’s products and solutions. Responsibilities include buyer persona development and customer segmentation, product positioning, packaging & pricing, sales enablement, and competitive/market insights. The role will help bridge commercial, finance, and product management, helping to drive the product roadmap by delivering market insights while also ensuring we are successfully selling our products and expanding into the right markets.
- Define buyer personas and customer segmentation to sharpen targeting across marketing and sales
- Drive go-to-market enablement and positioning refinement of our current product offering
- Collect and synthesize market intelligence to inform product roadmaps and GTM strategies
- Support product launches and ensure alignment and enablement across each stage - from conception to GA launch – by connecting external customer needs, competitive differentiation, commercial requirements, technological capabilities, and business goals.
The ideal candidate is a self-starter and strong leader who can drive end-to-end initiatives and processes across many teams and...
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