Startups · AI

Product Marketing Lead

Variance · San Francisco · On-site

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About Variance

AI Agents for Fraud Review and Investigations. Backed by Y Combinator.

About the role

Own company and product positioning, messaging, and narrative development Lead product launches and bring new capabilities to market with clarity and urgency

What they're looking for

  • 4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies
  • Exceptional ability to distill complex technical products into crisp positioning and messaging
  • Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence
  • Strong commercial instincts and an understanding of enterprise buying motions
  • Ability to work cross-functionally across product, sales, design, and leadership with high ownership
  • Excellent writing skills across website copy, decks, case studies, and thought leadership
More about this role

At Variance, we are using disruptive technologies to solve some of the digital age’s oldest and most complex problems with safe and effective AI. Our platform helps fraud, Trust & Safety, and Risk & Compliance teams reduce time spent on repetitive manual reviews and investigations, so they can focus on higher-value decisions. We are rapidly growing and already serve some of the largest and fastest-growing social media, online marketplace, and financial services platforms.

We’re looking for a Product Marketing Lead to define how Variance is understood by the market. You will own our positioning, sharpen our messaging, and translate a highly technical product into clear, compelling narratives that resonate with executives, operators, and technical buyers alike. You will work closely with founders, sales, product, and design to shape how we launch products, tell customer stories, and establish Variance as the category leader in AI-powered risk mitigation.

This is an in-person position. Our office is located in San Francisco, CA .

4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies

Exceptional ability to...

Read the full posting on Variance's site ↗

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