Create professional videos in minutes with AI, online or via API. Backed by Y Combinator.
About the role
VideoGen ( https://videogen.io ) is used by 5M+ people in 190 countries. We sell horizontally through PLG (self-serve, many kinds of users), but our core B2B use-cases are marketing video production and training video production. We are hiring a founding growth lead to grow our customer base and improve B2B monetization. You'll become the in-house expert on our ICPs. You will help us turn early signals into repeatable traction, and scale our marketing budget to $1M/year+ after Series A.
What they're looking for
- You have an understanding of product-led growth (PLG). You've worked on a self-serve funnel and know what great looks like
- You have experience producing or managing video ads
- You can be an opinionated advocate for our marketer ICPs
- You have founding-level execution and have worked at a small company
- You're comfortable in user/customer conversations
- You have experience with various marketing channels and can learn quickly
More about this role
Type: Full-time
VideoGen ( https://videogen.io ) is used by 5M+ people in 190 countries. We sell horizontally through PLG (self-serve, many kinds of users), but our core B2B use-cases are marketing video production and training video production. We are hiring a founding growth lead to grow our customer base and improve B2B monetization.
You'll become the in-house expert on our ICPs. You will help us turn early signals into repeatable traction, and scale our marketing budget to $1M/year+ after Series A.
- Use VideoGen the way an ICP would and provide detailed product feedback.
- Talk to users, customers, and prospects to capture product and market insights.
- Set clear, measurable goals (KPIs, OKRs) and communicate with leadership.
- Decide what we do in-house vs with vendors and manage marketing vendor relationships.
- Use AI coding agents (e.g., Cursor) to research, run analysis, and build internal tools/automations.
- Manage our lightweight marketing channels: Email, SEO, organic, affiliate.
- Lead small growth experiments to generate insights or incremental revenue.
- Create foundational marketing materials (ICPs, Personas, Sales Decks, etc.).
- Run a comprehensive marketing...
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