Virta Health is the leader in diabetes reversal and sustainable weight loss. Discover personalized, nutrition-first care designed for lasting results.
About the role
Partner directly with the Sr Technical Lifecycle Marketing Manager to build, test, and deploy multi-channel member acquisition and engagement campaigns (email, mail, SMS) in Braze. Build, launch, and maintain standard and moderately complex campaigns and Canvases using established templates and governance. This includes audience segmentation, trigger logic, personalization, dynamic content, and A/B testing.
What they're looking for
- 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing within a B2C or B2B2C environment
- Proven hands-on experience building, segmenting, and executing campaigns in enterprise customer engagement platforms (Braze, Iterable, SFMC, etc)
- Comfort working with customer-data concepts such as events, attributes, segments, eligibility rules, and behavioral triggers, along with the ability to communicate requirements clearly to Marketing Operations and Data partners
- Strong track record of project managing complex, multi-asset marketing campaigns across creative, web, and operational teams
- Hands-on proficiency with growth analytics tools (GA4, Looker, Amplitude) to pull performance data and report on conversion funnels
- Demonstrated experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking
More about this role
Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people.
The Lifecycle Campaign Manager is a hands-on marketer who translates lifecycle strategy into coordinated, measurable member acquisition and engagement campaigns. Approximately 70% of the role will focus on lifecycle campaign execution, 20% on campaign project management, and 10% on selected cross-channel Growth initiatives. This person will build and optimize campaigns, coordinate assets and stakeholders, manage campaign timelines and approvals, analyze performance,...
Browse similar: Startup jobs · Remote jobs