Virtuous Software is a Customer Relationship Management (CRM) software solution that helps charities raise more money. Its platform aims to help organizations build better relationships with donors and streamline their fundraising efforts. Backed by Praxis.
About the role
Virtuous Raise and Virtuous Volunteer are the donor-facing products in the Virtuous platform. Raise handles online giving and makes each donor's giving experience feel personal rather than transactional. Volunteer handles volunteer recruitment, scheduling, and engagement, and turns volunteers into supporters. This role owns how that story reaches the market and you drive the campaign and pipeline motion that turns that story into revenue.
What they're looking for
- 5+ years in product marketing, demand/campaign marketing, or a hybrid GTM role at a B2B SaaS company, with real accountability for pipeline or bookings
- Experience owning go-to-market strategy for a product or product line end to end: positioning, messaging, campaign strategy, sales enablement
- Comfort partnering with a channel-execution team (paid, SDR, field, email, direct mail) without running those channels yourself
- A track record of being in front of prospects, customers, or analysts
- Exceptionally organized — a strong project planner and manager, and something of a cat-herding savant when it comes to keeping Product, Sales, and Demand moving on the same campaign
- Fluency with AI tools as part of your everyday research, positioning, and content workflow
More about this role
Virtuous Raise and Virtuous Volunteer are the donor-facing products in the Virtuous platform. Raise handles online giving and makes each donor's giving experience feel personal rather than transactional. Volunteer handles volunteer recruitment, scheduling, and engagement, and turns volunteers into supporters. This role owns how that story reaches the market and you drive the campaign and pipeline motion that turns that story into revenue.
This is a front-of-house role, not a back-office one. You're not the person maintaining a positioning wiki or writing internal docs; that's incidental to the job, not the job. You're the person who can stand in front of a director of development or VP of marketing and make the case, who builds the campaign that fills the pipeline, and who's in the room with Sales when a deal needs a push. Reports to the GM, Donor Experience. Embedded with the product and operations team and other go-to-market teams, and partners day-to-day with the central demand gen team. You own execution of the go-to-market motion end to end, strategy, campaign brief, sales enablement, and the pipeline number.
The PM owns strategy, roadmap, and outcomes for the product itself:...
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