Backed by USV.
About the role
As the Brand Marketing Manager, you will join WEBTOON's Global Brand Task Force, working cross-functionally with teams around the world to build the brand foundation for WEBTOON in the U.S. and, ultimately, globally. Reporting to the Director of Brand & Partnerships within the EN Brand & Audience Development team, you’ll play a high visibility role at the center of how WEBTOON shows up in the world.
What they're looking for
- 5+ years of brand marketing experience, ideally within entertainment or fandom-driven industries
- Proven experience developing brand strategies and executing integrated, multi-channel marketing campaigns
- Strong understanding of the U.S. entertainment landscape, media ecosystem, and consumer trends
- Experience working within a global organization, with a demonstrated ability to drive cross-functional collaboration and influence teams without direct authority
- Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns
- Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy
More about this role
WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.
With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Disney+, Crunchyroll, and other screens around the world, and the company’s content partners include The Walt Disney Company, HYBE, and DC Comics, among many others.
As the Brand Marketing Manager, you will join WEBTOON's Global Brand Task Force, working cross-functionally with teams around the world to build the brand foundation for WEBTOON in the U.S. and, ultimately, globally. Reporting to the Director of Brand & Partnerships within the EN Brand & Audience Development team, you’ll play a high visibility role at the center of how WEBTOON shows up in the world.
It’s an exciting opportunity for someone who enjoys...
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