Backed by Y Combinator.
About the role
As the Digital Marketing Coordinator, you’ll plan and execute digital campaigns, while adapting ATL and BTL initiatives for digital channels. You’ll coordinate with key stakeholders, track and measure campaign performance, and work closely with the Social Media Coordinator to bring campaigns to life and drive meaningful impact. Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.
What they're looking for
- University degree or certificate in digital marketing, marketing communications, or a related field
- 5+ years of relevant work experience in digital marketing, including campaign development and delivery, KPIs and results tracking
- Capable of developing creative briefs independently, and savvy with using self-serve digital tools (e.g. Canva, AI tools) to develop online content
- Creative thinking to enrich monthly contents calendar, with excellent writing skills and ability to develop copy for digital content
- Proven track record in executing successful digital marketing campaigns and overall marketing campaigns
- Good marketing sensitivity, and experience in working on non-digital marketing campaigns, familiar with identifying target audience, objectives, and messaging development
More about this role
We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.
Our goal is to make Africa the first cashless continent and that's where you come in...
As the Digital Marketing Coordinator, you’ll plan and execute digital campaigns, while adapting ATL and BTL initiatives for digital channels. You’ll coordinate with key stakeholders, track and measure campaign performance,...
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