Backed by Y Combinator.
About the role
As Wave continues to grow in Côte d’Ivoire, we’re looking for a Senior Marketing Manager who can turn a deep understanding of the market into meaningful action. You’ll be at the intersection of insight and influence: understanding what consumers, competitors, and the market are telling us, while building the partnerships and sponsorships that strengthen Wave’s presence and relevance in Côte d’Ivoire.
What they're looking for
- Bachelor's or Master's degree in Marketing, Business, Statistics, Economics, or a related field
- At least 8+ years of relevant marketing experience, with a track record that spans both analytical and strategic work
- Proven experience managing market research initiatives: able to design research briefs, select and manage external agencies, and synthesise findings into strategic insights
- Experience building and managing sponsorship or brand partnership portfolios — from identifying opportunities and negotiating terms to activating and measuring impact
- Clear understanding of how to extract ATL and BTL value from sponsorships: media visibility, on-ground activation, audience engagement
- Ability to work cross-functionally in a complex organisation — confident collaborating with global and local teams and clear about where own remit begins and ends
More about this role
We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.
Our goal is to make Africa the first cashless continent and that's where you come in...
As Wave continues to grow in Côte d’Ivoire, we’re looking for a Senior Marketing Manager who can turn a deep understanding of the market into meaningful action. You’ll be at the intersection of insight and influence:...
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