Backed by Accel, Y Combinator and a16z.
About the role
United States (all figures cited below are in USD and pertain to workers in the United States) This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
What they're looking for
- 12-15+ years in B2B SaaS revenue marketing, including senior leadership ownership of pipeline and ARR
- Demonstrated ability to synthesize a data diagnosis into a stated strategic thread, and defend that thread
- Track record of building trust and results with a new team fast, specifically in the first 30 to 60 days. Clear, sized instructions to directs rather than high volume, ambiguous asks
- Proven ability to operate in a sales-led and partner-led model with visibility into self serve iARR performance, knows how these motions feed each other instead of competing
- Experience building integrated revenue plays (not just channels), can design and run cross-functional plays from concept through enablement to measurement
- Deep analytics and operating rigor: attribution approach, forecasting, budget optimization, experimentation discipline
More about this role
Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.
We’re looking for a VP of Revenue Marketing to lead Webflow’s Revenue Marketing org and be the marketing DRI for the revenue engine: pipeline creation, conversion, expansion marketing, and lifecycle. You’ll be accountable for marketing-sourced and influenced pipeline and iARR across sales-led and partner-led motions, with visibility into self-serve iARR performance in lockstep with Sales, Partnerships, RevOps, and Product. This role owns the full line from data diagnosis to strategy to campaign, not just execution against a plan someone else set.
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic...
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