Webull is a leading digital brokerage platform built on next generation global infrastructure. At Webull, we believe that everyone should have an equal opportunity to control their own financial future. Backed by Lightspeed.
About the role
Webull is more than a fintech company—we’re a global community of innovators, collaborators, and trailblazers. Headquartered in St. Petersburg, FL, Webull operates in 16 regions worldwide, serving over 20 million users. At Webull, your ideas matter, your voice is heard, and your work makes a real impact.
What they're looking for
- Lead U.S. Creative, Brand Marketing, and Product Marketing strategy, aligning priorities with the firm’s broader global marketing strategy and business objectives
- Own customer acquisition strategy and performance, optimizing traffic, conversion, customer experience, acquisition costs, and channel investment to drive sustainable and profitable client growth
- Own the development and execution of the U.S. brand strategy, positioning, messaging, and go to market approach across key products and customer segments
- Drive integrated marketing strategies that strengthen brand awareness, support customer growth, and translate product capabilities into compelling customer value propositions
- Lead and develop a high performing marketing organization of approximately 15 to 50 professionals across Creative, Brand Marketing, and Product Marketing
- Partner closely with Product, Sales, Operations, Compliance, Legal, and executive leadership to align marketing priorities, customer experience, and business goals
More about this role
About The Role & Team
We are looking for a Chief Marketing Officer to lead and scale the U.S. marketing function for our growing FINRA regulated financial services firm. This executive will be responsible for developing and executing a modern, data driven marketing strategy that strengthens brand presence, accelerates customer acquisition and retention, and supports sustainable business growth across the U.S. market. Reports to our Corporate SVP & Global CMO.
The ideal candidate brings a balance of strategic leadership and operational execution, with experience building scalable marketing programs within highly regulated industries. This leader will partner closely with executive leadership to elevate market positioning, drive measurable commercial impact, and ensure all marketing initiatives align with regulatory expectations and corporate objectives.
In This Role, You Will
- Lead U.S. Creative, Brand Marketing, and Product Marketing strategy, aligning priorities with the firm’s broader global marketing strategy and business objectives.
- Own customer acquisition strategy and performance, optimizing traffic, conversion, customer experience, acquisition costs, and channel...
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