Our programs support autoimmune lifestyle changes with an actionable and supportive membership experience, no matter where you are in your autoimmune journey. Backed by Accel and General Catalyst.
About the role
WellTheory partners with employers and health plans to give their members access to best-in-class autoimmune care. This role sits at the center of that mission: you'll play a senior role on the B2C side of our B2B2C model, reaching and enrolling the members whose employers and health plans have already chosen WellTheory.
What they're looking for
- You’re equal parts strategist and executor. You can diagnose the funnel, form a thesis, prioritize ruthlessly, and build a plan you can defend. Then you can think through next steps to actually make it happen
- You move fluently between the data and the creative : you can read a funnel report and write a killer creative brief off the same insight
- Have project management instincts. You keep things organized, communicate proactively, and make sure nothing falls through the cracks
- Can woo clients and present to leadership. You communicate with clarity and confidence
- This position requires current work authorization in the United States. We are unable to provide visa sponsorship at this time
More about this role
WellTheory is a digital health company helping people with autoimmune conditions take control of their health through personalized care, nutrition guidance, and ongoing coaching. We're a team of 60+ passionate people who care deeply about helping our members reduce symptoms, feel better, and live fuller lives — while helping employers and payors reduce their spend.
WellTheory partners with employers and health plans to give their members access to best-in-class autoimmune care. This role sits at the center of that mission: you'll play a senior role on the B2C side of our B2B2C model, reaching and enrolling the members whose employers and health plans have already chosen WellTheory.
Email and direct mail drive the vast majority of our member enrollments — and we believe there's significant untapped performance in both. Your primary mandate is to unlock it. That means going deep on segmentation, creative, sequencing, and testing until these channels are operating at their ceiling. Once you've built that foundation, you'll also help us explore what comes next.
You'll be working closely with our Head of Marketing to sharpen our strategy, build more rigorous testing frameworks, and...
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