About Willow Buildings are more complex than ever — and the teams responsible for running them are still working with fragmented tools, disconnected data, and reactive workflows. Willow is changing that. Backed by NEA.
About the role
You’ll own the entire field marketing delivery system at Willow — from event strategy and account targeting through email sequences, landing pages, collateral design, and post-event attribution. This is a builder’s role: equal parts strategy and execution, with full ownership of our field presence and partner relationships.
What they're looking for
- Develop and activate the US field marketing strategy end-to-end, from planning to execution to measurement
- Identify the events, associations, and formats that reach VP Facilities, CIO, and CFO buyers in priority sectors, and build Willow's presence within named accounts
- Build and own Willow's annual field marketing calendar, spanning owned events, industry conferences, speaking engagements, partner co-hosted webinars, and executive roundtables
- Identify and execute net-new and existing events and field tactics that reach Facilities, IT, and Finance leaders most effectively
- Make fast, informed decisions about where we need to be and how to differentiate our presence to maximize impact
- Manage end-to-end event production, from pre/post-event communications to booth materials, swag, and run-of-show logistics
More about this role
About the role
You’ll own the entire field marketing delivery system at Willow — from event strategy and account targeting through email sequences, landing pages, collateral design, and post-event attribution. This is a builder’s role: equal parts strategy and execution, with full ownership of our field presence and partner relationships.
✦ We’re a lean, ambitious team. The right person here won’t wait to be told what to do — they’ll see what needs to happen, figure out how to make it happen, and ship. If you thrive with autonomy and love the satisfaction of seeing a program go from zero to pipeline, you’ll fit right in.
What you'll own
Field Marketing Strategy
- Develop and activate the US field marketing strategy end-to-end, from planning to execution to measurement
- Identify the events, associations, and formats that reach VP Facilities, CIO, and CFO buyers in priority sectors, and build Willow's presence within named accounts
- Build and own Willow's annual field marketing calendar, spanning owned events, industry conferences, speaking engagements, partner co-hosted webinars, and executive roundtables
- Identify and execute net-new and existing events and field tactics that...
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