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Head of Brand & Product Marketing

Workstream · San Francisco (We support relocation & visas!) · On-site

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About Workstream

Simplify operations and elevate worker experience. Access data, track milestones, automate hiring, and ensure compliance. See why top companies trust us. Backed by CRV.

About the role

We are looking for a Head of Brand & Product Marketing to join our team. This is building, not maintaining. You will own how Workstream is positioned, launched, and remembered, at the moment we expand from a vertical SaaS leader into an AI-native platform for the entire frontline workforce. You'll run product marketing, brand, content, and design as one team, report directly to our revenue leadership, and see your work show up in the pipeline within weeks, not quarters.

What they're looking for

  • Slope over pedigree: 5+ years in B2B marketing with real product marketing depth, but we care more about what you've shipped and how fast you're improving than the logos on your resume
  • Management experience : You have built and led hungry and dynamic marketing teams in the past
  • Founder energy: you've started something (a company, a category, a function from zero) and you default to action, former founders welcome!
  • A writer and an operator: you produce sharp positioning yourself, and you build systems so the team produces it without you
  • AI-native: you already use AI agents across your daily work and you'll push the team to do the same
  • Commercially ruthless: you measure marketing in pipeline and revenue, not impressions
More about this role

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

We are looking for a Head of Brand & Product Marketing to join our team. This is building, not maintaining. You will own how Workstream is positioned, launched, and remembered, at the moment we expand from a vertical SaaS leader into an AI-native platform for the entire frontline workforce. You'll run product marketing, brand, content, and design as one team, report directly to our revenue leadership, and see your work show up in the pipeline within...

Read the full posting on Workstream's site ↗

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