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About the role
The Property Strategist, Sports Group is a pivotal role within the Yahoo Ads division, created to define, implement, and bring to market a holistic strategy across our core Sports verticals. This role blends art and science—balancing creative storytelling, data-driven insights, and deep sports platform expertise to drive ideation and innovation for our brand partners.
What they're looking for
- 5-7 years of sales, brand strategy, or sports marketing experience at a media company, agency, sports property, or tech platform with direct experience in sports media, fantasy sports, or gaming
- Deep understanding of sports sponsorship models, digital sports video, content marketing, digital formats, and fan engagement across on- and off-platform environments
- Familiarity with media data platforms like Comscore and Nielsen, and comfort with 1P audience data and sports insight tooling
- Proven ability to interpret sports audience data, leverage fandom research, and act on insights to drive strategic recommendations and reinforce client strategy
- Strong track record of pitching high-level concepts, gaining buy-in from internal stakeholders, and presenting to senior decision-makers
- A self-starter with a bias for action, a collaborative mindset, and a genuine passion for the intersection of sports, technology, and advertising
More about this role
Yahoo is a global media and technology company that connects people to their passions. We reach nearly 900 million people around the world, bringing them closer to what they love—from finance and sports to shopping, gaming, and news—through the trusted products, content, and technology that fuel their day. For partners, we provide a full-funnel platform that helps businesses amplify growth and forge more meaningful connections across content, search, and media.
Yahoo’s Sports Group encompasses Yahoo Sports Homepage, Fantasy Sports, live streaming, major event coverage, and dedicated vertical reporting across professional and collegiate sports leagues. Our mission is to be the ultimate guide and daily destination for passionate sports fans, empowering them to connect with their favorite teams, leagues, and games.
The Property Strategist, Sports Group is a pivotal role within the Yahoo Ads division, created to define, implement, and bring to market a holistic strategy across our core Sports verticals. This role blends art and science—balancing creative storytelling, data-driven insights, and deep sports platform expertise to drive ideation and innovation for our brand...
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