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Consumer Ad Quality Lead

Yahoo · United States of America · On-site

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About Yahoo

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About the role

As the Consumer Ad Quality Lead (IC4), you will serve as the principal subject matter expert responsible for maintaining the integrity, compliance, and user safety of all advertising creatives across Yahoo's omnichannel ecosystem. You will lead the operational strategy for ad quality enforcement, define auditing standards, and partner directly with Legal, Public Policy, Product, and Ad Tech Engineering to balance a frictionless consumer experience with healthy monetization.

What they're looking for

  • 6+ years of experience in digital ad quality, ad policy enforcement, digital trust & safety, ad operations, or ad verification within an ad tech platform, publisher, or exchange
  • Comprehensive technical understanding of the digital advertising ecosystem, including programmatic buying paths (DSP/SSP), ad server architectures (e.g., Google Ad Manager), creative tags (VAST, VPAID, HTML5), and verification vendors
  • Deep knowledge of ad content standards, consumer privacy regulations, FTC/regulatory advertising guidelines, and malvertising/bad ad mitigation tactics
  • Demonstrated track record of managing high-priority cross-functional escalations across Legal, Engineering, and Business stakeholders
  • Demonstrated experience utilizing generative AI tools (such as Gemini, Claude, or internal LLMs) to draft policy documentation, analyze incident data, or create structured prompt criteria for automated text/image evaluation
  • Demonstrated ability to validate, calibrate, and audit AI-generated classifications and model outputs, ensuring human-in-the-loop oversight over false positives and edge-case exceptions
More about this role

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

The Yahoo Ad Quality & Trust team safeguards the digital experience for hundreds of millions of daily consumers across Yahoo's owned and operated properties and publisher partner network. We sit at the intersection of consumer trust, revenue operations, and ad technology—establishing clear advertising standards, mitigating fraudulent and disruptive ad experiences, and deploying modern verification technologies to protect our users and brand reputation.

As the Consumer Ad Quality Lead (IC4), you will serve as the principal subject matter expert responsible for maintaining the integrity, compliance, and user safety of all advertising creatives across Yahoo's omnichannel ecosystem. You will lead the operational strategy for ad quality enforcement, define auditing standards, and partner directly with Legal, Public Policy, Product, and Ad Tech Engineering to balance a frictionless consumer experience...

Read the full posting on Yahoo's site ↗

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