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About the role
The Director, Vertical Strategy will lead and inspire a team of industry-focused strategists responsible for developing innovative, client-centric advertising and go-to-market solutions across Yahoo’s core industry verticals. This role combines strategic leadership, category expertise, operational rigor, and deep cross-functional collaboration to create industry-tailored media, sponsorship, and content programs that meet advertiser objectives and drive sustainable revenue growth.
What they're looking for
- 10+ years of experience in sales strategy, brand strategy, media planning, or category strategy within a digital media, publisher, or agency environment
- 6+ years of experience leading and managing teams, with a proven track record of developing talent and driving team performance
- Deep vertical knowledge across core advertising sectors (e.g., Tech, Finance, Retail, Automotive, CPG, Entertainment, or Travel)
- Proven track record of partnering with enterprise ad sales teams to achieve ambitious revenue targets through creative brand solutions and GTM playbooks
- Ability to analyze market trends, synthesize complex audience data, and translate industry insights into actionable GTM strategies
- Exceptional presentation, narrative, and relationship-building skills with internal executive leaders and C-suite client prospects
More about this role
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
The Yahoo Vertical Strategy team acts as the strategic engine for our global advertising sales organization. We bridge market intelligence, Yahoo’s premium content ecosystem, and ad-tech capabilities to architect high-impact, industry-tailored go-to-market solutions. Our team partners directly with senior enterprise sales leaders and top-tier brand advertisers to translate macro market trends into scalable, revenue-generating partnerships across Yahoo’s core verticals.
Advertising strategy is central to how we support our brand partners, connecting them with audiences across our iconic properties in high-impact ways.
The Director, Vertical Strategy will lead and inspire a team of industry-focused strategists responsible for developing innovative, client-centric advertising and go-to-market solutions across Yahoo’s core industry verticals. This role combines strategic leadership, category expertise,...
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