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About the role
We are seeking a consultative, strategically minded Insights Lead to steer insights development and commercial storytelling for key client verticals. In this role, you will bridge the gap between complex data ecosystems and executive-level sales execution. You bring deep expertise in digital advertising research, combined with an open, experimental mindset toward leveraging modern AI tools to accelerate market synthesis, automate repetitive research workflows, and uncover differentiated trends.
What they're looking for
- Bachelor's degree or equivalent practical experience
- 8+ years of experience in consumer insights, media analytics, or market research with strong customer-facing, consultative expertise within the digital advertising, media publisher, or agency ecosystem
- Demonstrated track record leading consultative research initiatives that directly support enterprise sales, client growth, or brand marketing strategies
- Hands-on experience using generative AI platforms and structured prompting to accelerate qualitative and quantitative research synthesis, report summarization, or workflow automation
- Strong proficiency with digital advertising measurement frameworks, audience segmentation, and syndicated market research tools (e.g., Comscore, MRI-Simmons, GWI, or similar)
More about this role
The Yahoo Ads Commercial Insights team translates billions of first-party consumer signals and market intelligence into actionable commercial strategy. We act as strategic partners to Yahoo’s Direct Sales, Client Solutions, and Go-to-Market leadership, empowering sellers with high-impact audience narratives, vertical trends, and data-driven case studies that drive revenue across Yahoo’s omni-channel advertising portfolio.
We are seeking a consultative, strategically minded Insights Lead to steer insights development and commercial storytelling for key client verticals. In this role, you will bridge the gap between complex data ecosystems and executive-level sales execution. You bring deep expertise in digital advertising research, combined with an open, experimental mindset toward leveraging modern AI tools to accelerate market synthesis, automate repetitive research workflows, and uncover differentiated trends. You exercise exceptional analytical judgment—understanding not only how to extract valuable signals from complex datasets, but also how to validate, govern, and package them into compelling market-facing narratives or Yahoo Ads’ suite of products.
A strong analytical...
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