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About the role
We are seeking a Performance Measurement Lead to join our team and play a critical role in supporting our direct sales force to drive revenue and growth. In this role, you will work to build and scale advanced measurement adoption by working with Yahoo Ads sellers and clients. You will influence executive business stakeholders and cross-functional teams to build and deliver the go-to-market plan for advanced measurement.
What they're looking for
- 8+ years of experience in digital advertising measurement, performance marketing analytics, or attribution modeling (e.g., Incrementality testing, MMM, MTA, and aggregated measurement)
- 4+ years of client-facing experience, with a track record of influencing executive-level clients, managers, and sellers
- Deep knowledge of the modern privacy and signal-loss ecosystem (e.g., third-party cookie deprecation, privacy sandboxes, consent frameworks, clean rooms, and modeled data solutions)
- Demonstrated ability to synthesize diverse, high-volume datasets into clear, executive-ready visualizations and strategic GTM narratives
- Demonstrated experience utilizing generative AI platforms (e.g., Claude, NotebookLM, Gemini) to accelerate data synthesis, streamline deck preparation, or build automated enablement workflows
- Proven project management track record directing multi-stakeholder initiatives across technical and business functions
More about this role
The Yahoo Ads Performance Measurement team bridges complex data science, ad tech product architecture, and commercial sales strategy. We empower advertisers and internal account teams to quantify the true incremental value of their media investments across Yahoo’s omni-channel ecosystem. Operating at the forefront of digital advertising identity and privacy shifts, we develop scalable, actionable measurement frameworks that drive client confidence and revenue growth.
We are seeking a Performance Measurement Lead to join our team and play a critical role in supporting our direct sales force to drive revenue and growth. In this role, you will work to build and scale advanced measurement adoption by working with Yahoo Ads sellers and clients. You will influence executive business stakeholders and cross-functional teams to build and deliver the go-to-market plan for advanced measurement.
Additionally, you will assess the needs, opportunities, and gaps our clients experience, equip sellers with the knowledge, resources, market insights and tools needed to drive success and adoption, and work to develop case studies that complement our go-to-market positioning and client vertical...
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