Yelp is a technology company that specializes in local business reviews and recommendations. The company provides a platform that enables users to search for local businesses, read reviews, and write their own reviews. Backed by Space Capital.
About the role
Yelp's mission is to connect people with great local businesses. As a trusted source of information on local business, millions of people turn to Yelp every day to make decisions about where to spend their money — from where to eat, shop or stay, to which home or local service provider to use, and beyond.
What they're looking for
- Design and optimize onboarding journeys to nurture new users, identifying user needs and improving early engagement to deepen retention
- Build segmentation frameworks to identify at-risk and lapsed user cohorts , and design personalized reacquisition journeys based on prior behavior and vertical affinity
- Lead content strategy for consumer campaigns and optimize content for AEO/GEO discoverability
- Lead mid-funnel marketing to acquire new Services users through off-platform channels and drive qualified users deeper into the funnel
- Lead targeted engagement strategies for Services and RFN users across core growth channels to increase retention and deepen engagement throughout the user journey
- Lead the development, execution, and ongoing optimization of growth experiments using A/B testing, segmentation, and analytics
More about this role
Yelp's mission is to connect people with great local businesses. As a trusted source of information on local business, millions of people turn to Yelp every day to make decisions about where to spend their money — from where to eat, shop or stay, to which home or local service provider to use, and beyond.
Yelp's Growth Marketing team is dedicated to driving user acquisition, activation, and long-term engagement across the full consumer lifecycle. As a Growth Marketing Manager, you will own the strategies and execution for consumer onboarding, retention and re-engagement, and acquisition across our Services and Restaurant, Food & Nightlife (RFN) verticals.
You will focus on building high-impact onboarding experiences for users acquired through owned and partner channels, developing reacquisition strategies to win back lapsed users, and driving Services acquisition through paid media channels. We are also looking for someone with strong content strategy skills to build engaging educational content that will fuel social, lifecycle, and AEO initiatives.
In this highly cross-functional role, you will partner closely with Marketing Operations, Growth Science, Creative Design, Marketing...
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