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Director, Product Marketing

Zocdoc · New York, NY · On-site

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About Zocdoc

Backed by Khosla and Founders Fund.

About the role

As the Director of Patient Product Marketing, you'll be the strategic voice of the patient inside Zocdoc's Product Marketing organization. Reporting to our VP, Product Marketing, you'll own the overarching positioning, narrative, and GTM strategy for the entire patient-facing portfolio–defining how millions of consumers discover, choose, and come to trust Zocdoc.

What they're looking for

  • Have 12–15+ years of relevant marketing experience, including 8+ years in product marketing and demonstrated success building and leading teams, including people managers
  • Have deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the business
  • Have a track record of shaping company-level narrative and positioning, not just individual product launches
  • Are a systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talent
  • Can navigate ambiguity and competing priorities, making sound tradeoffs with incomplete information
  • Are an exceptional communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversations
More about this role

Our Mission

You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked.

We’re here to give power to the patient.

For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.

Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting . We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking.

Fixing healthcare starts with fixing access to it. And we're still just getting started.

As the Director of Patient Product Marketing, you'll be the strategic voice of the patient inside Zocdoc's Product Marketing organization. Reporting to our VP, Product Marketing, you'll own the overarching positioning, narrative, and GTM strategy for the entire patient-facing portfolio–defining how...

Read the full posting on Zocdoc's site ↗

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