Plan your wedding with Zola: build a free website, create your registry, shop invitations, and find your venue. Every planning tool you need, all in one place. Backed by Lightspeed.
About the role
Nontraditional candidates welcome. Mindset and aptitude matter more than a lifecycle-specific resume. If you understand customer journeys deeply, know how to build communication that moves them and can learn a new platform fast, we want to hear from you. The salary range for this position is $120,000-$130,000. This full-time role will be hybrid at our office in NYC (Tuesdays & Thursdays).
What they're looking for
- 7-9 years in a B2C marketing role with real ownership over a customer-facing program
- Demonstrated track record of building programs that move the needle on engagement or retention metrics
- You think at the journey level before the campaign level. Your instinct when a request lands is to ask where it fits in the full arc of the customer’s experience
- Analytically rigorous. You know how to design a clean test, read results honestly, and make program decisions from data rather than intuition alone
- A natural pattern-matcher. You notice when something is off before it becomes a problem
- Comfort with ambiguity and a bias towards figuring things out. This program is evolving and the person who runs it needs to be energized by that
More about this role
How Zola communicates with couples is one of the most important things we do. We reach them at every stage of their planning journey: the chaotic early weeks, the final stretch, the big day, and everything after. The program is mature. There is a clear opportunity to make it dramatically smarter.
We're looking for a Senior Manager, B2C Engagement & Retention to own that evolution. You'll inherit a strong foundation and be expected to push it forward: making communication more personal, more responsive, and more useful to couples at every stage. You'll manage one direct report and work across Product, Engineering, BI, and Creative to get there.
This is a systems-thinking role with real execution requirements. The right person knows what great customer communication looks like, and can bring it to life. Lifecycle-specific experience is a plus, but not required. How you think about customers, and what it means to show up at the right moment matters more.
Define how Zola communicates with couples across their entire planning journey: which audiences, which moments, which messages matter most and what the program needs next to get meaningfully better.
Take a high-volume, multi-channel...
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