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Director of Product & Customer Marketing

Zum · Hybrid Remote/ Redwood City, CA · Hybrid

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About Zum

Zum CMX serves 5,000+ schools with 98% on-time performance. Managed student transportation, AI routing, and real-time tracking for districts. Backed by Sequoia and SoftBank VF.

About the role

You are a sharp, ambitious product marketing leader with a keen customer focus—someone who can articulate complex technology in language that moves buyers, champions, and the market alike. As Zūm’s Director of Product & Customer Marketing, you will own how we position our platform, activate our customer base, and build the narratives that win deals and grow accounts.

What they're looking for

  • 8+ years of B2B product marketing or customer marketing experience, ideally at a SaaS or tech company, experience with complex, multi-stakeholder sales cycles is a strong plus
  • A portfolio that demonstrates your ability to take a complicated product and craft messaging that is clear, differentiated, and memorable—you write well, and you know it
  • Deep expertise in positioning methodology—you have built frameworks from scratch, stress-tested them with sales teams, and iterated based on win/loss data
  • Proven customer marketing chops: you’ve owned reference programs, case study pipelines, and expansion campaigns that drove measurable retention and growth outcomes
  • A strong track record as a player-coach—you lead by doing, not just by delegating. You are energized by getting into the details while also thinking three levels up
  • Comfort operating in a fast-moving, resource-constrained environment where ambiguity is the norm and speed is a competitive advantage
More about this role

Zūm is revolutionizing mass mobility with its Connected Mobility Experience ( Zūm CMX ™) system that connects and coordinates people, vehicles, and operations in real time. In the $50 billion student mobility market – the largest segment of the mass mobility industry – Zūm CMX is transforming a daily source of anxiety and disruption into a reliable, transparent, and efficient mobility experience for students and families. Today, more than 6,500 schools rely on Zūm CMX . Recognized globally for its innovative approach and operational execution, Zūm has been named to Fast Company’s World’s Most Innovative Companies, CNBC Disruptor 50 and Changemakers, the World Economic Forum, and the Financial Times’ Fastest Growing Companies lists. Zūm is backed by leading investors including Sequoia Capital, GIC, TPG, and Softbank.

You are a sharp, ambitious product marketing leader with a keen customer focus—someone who can articulate complex technology in language that moves buyers, champions, and the market alike. As Zūm’s Director of Product & Customer Marketing, you will own how we position our platform, activate our customer base, and build the narratives that win deals and grow accounts....

Read the full posting on Zum's site ↗

Marketing

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