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Unit Economics Calculator

Unit Economics Calculator

Finance
LTV : CAC Ratio
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Target: 3:1 or higher · gross margin dollars per dollar of CAC

LTV, CAC, payback, and churn - calculated in real time using common SaaS unit-economics assumptions.

Inputs
Monthly Recurring Revenue i $50K
Average Revenue per Account i $100
Gross Margin i 75%
Monthly Customer Churn i 3%
Customer Acquisition Cost i
$
SaaS Benchmark Ranges
Below Good Great Excellent
Headline Metrics
Benchmark Reference (Rules of Thumb)
Metric Good Great Excellent Your value
Disclaimer
Disclaimer: This is a starting point, not professional advice. Benchmarks are directional for SaaS businesses and vary by stage, ACV, segment, channel, and pricing model. Revenue loss assumes churned accounts are average size; NRR requires expansion and contraction data and is not calculated here.