Abacum is the AI-native FP&A platform built for CFOs to connect data, workflows and teams, simplifying planning and reporting with 700+ integrations. Backed by Y Combinator.
About the role
You own lifecycle marketing at Abacum: the path a lead takes from first interest through high intent to conversion, and the programs that carry them along it. You will design the nurture tracks, the segmentation and the scoring that decide what a lead sees next, and you will own the numbers that say whether any of it worked.
What they're looking for
- Lifecycle marketing expert with hands on experience: You have run lifecycle marketing at a seed to Series B B2B company where you were both the strategy and the execution
- Or marketing ops that grew into it: You came from marketing with analytical acumen, so you understand the data model underneath the programs and not only the campaign layer
- Hands on the tools: You have five to six years of experience building Hubspot flows yourself rather than briefing someone else to build them
- Not specialised away from execution: You want the whole lifecycle surface rather than one slice of it divided between an email team, an ops team and an agency
- Conversion as the measure: You judge your own work on stage-to-stage conversion and contribution to pipeline
- Clear about the handoff: You have worked closely enough with sales to know that a lead marketing calls ready and a lead a rep calls ready are not always the same thing
More about this role
Abacum is the leading Business Planning solution for finance teams to drive performance . By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.
Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities . Headquartered in New York , we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex , and hundreds more.
We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners , with the strong participation of Cathay Innovation, Y Combinator , Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.
Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!
You own lifecycle marketing at Abacum: the path a lead takes from first interest through high intent to conversion, and the programs that carry them along it. You will design the nurture tracks, the segmentation and the scoring that decide what a lead sees next, and you will...
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