Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.
About the role
Adobe's Digital Monetization Growth team owns monetization funnel performance across the Creative and Marketing Professionals customer group, including Firefly and agentic monetization. We're hiring a Senior Manager to grow monetization for Creative Professionals on desktop and web. This work moves Adobe's revenue directly. You'll lead a team of growth product managers, set the strategy, and run experiments. If you want to shape how AI gets monetized for creators, this is the seat.
What they're looking for
- 5+ years in growth, product management, or monetization for a consumer subscription business, including leading a team
- You've moved a revenue or growth number in a product-led-growth business, with monetization work you can point to
- Deep expertise in AI feature monetization: pricing and gating generative features, and the unit economics behind them
- Comfort with credit and metering mechanics: feature and plan-level metering, soft caps, and fair-use limits
- You know subscription packaging across plans, tiers, and offers
- You decide what to measure, benchmark, segment, and prioritize from data with Data Science
More about this role
Adobe's Digital Monetization Growth team owns monetization funnel performance across the Creative and Marketing Professionals customer group, including Firefly and agentic monetization. We're hiring a Senior Manager to grow monetization for Creative Professionals on desktop and web. This work moves Adobe's revenue directly.
You'll lead a team of growth product managers, set the strategy, and run experiments. If you want to shape how AI gets monetized for creators, this is the seat.
Own the paywalls and in-app upsells that turn free users into paid subscribers, and improve them through testing.
Set pricing and usage limits for generative AI, including credit and consumption models, and manage credit packs.
Contribute to metering and pricing for agentic and AI-assistant experiences, with a focus on cost and margin.
Run a consistent A/B testing program: form hypotheses, size the impact, and prioritize with data.
Build monetization strategies that connect upgrade moments to the value users get from their work, lifting freemium-to-paid conversion.
Partner closely with Product, Product Marketing, Growth Engineering, Data Science, Finance, and the Business and Modeling Strategy...
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