Get an Airbnb for every kind of trip → 8 million vacation rentals → 2 million Guest Favorites → 220+ countries and regions worldwide. Backed by General Catalyst, Greylock and Kleiner Perkins.
About the role
In consultation with Comms and local country teams, develop an editorial calendar and corresponding marketing briefs for both evergreen and one-time campaigns. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Scale US & CA program ROI, while managing a large group of influencers relationships at scale. This means everything from reviewing content to processing payments for their work
- Identify new influencer talent to recruit and onboard into the program
- Innovate on additional strategies to drive growth and positive ROI
- Partner with Global and country media teams to develop and amplify influencer creative into other growth channels, starting with paid social
- Partner with Global Sr. Lead to innovate on new program tactics and channel capabilities to drive growth, piloting in region, then setting up for global deployment
- Own comprehensive weekly, and monthly reporting of all relevant program KPI, including monthly budget management
More about this role
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As Senior Manager Influencer Affiliates, you will play a critical role in scaling and managing a growing social and influencer marketing program within our team.
We are seeking a world-class strategist and operator to grow and oversee the largest region of our Influencer Affiliates program. You will be responsible for end-to-end execution of this program within the larger growth channel strategy. You will collaborate closely with key stakeholders across Comms, Paid Media, Product, Engineering, Data Science, and Analytics to ensure that the program meets an exceptionally high bar for content delivery, quality, and ROI.
The role will have both a strategic...
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