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About the role
We are seeking a hands-on, highly analytical Marketing Manager to manage the Amazon DSP channel for Amazon Autos. This is a true channel-manager role: you will help shape the channel strategy, manage and pace a significant media budget, and run the day-to-day setup, pacing, and optimization of our programmatic campaigns. Found on 1752vc Careers, the job board for startup and VC roles.
More about this role
Amazon Autos is reinventing how people discover, research, and buy cars. Programmatic advertising through the Amazon DSP (ADSP) is one of our most important awareness and demand-generation channels, connecting high-intent car shoppers to the Amazon Autos experience across display, online video, and streaming TV at the moments that matter most. The ADSP channel is how we show up programmatically to drive qualified traffic, maximize channel efficiency, and improve the shopper experience end to end.
We are seeking a hands-on, highly analytical Marketing Manager to manage the Amazon DSP channel for Amazon Autos. This is a true channel-manager role: you will help shape the channel strategy, manage and pace a significant media budget, and run the day-to-day setup, pacing, and optimization of our programmatic campaigns. You will be actively managing campaigns in the Amazon Ads / DSP interface, with deep expertise in how to structure, optimize, and scale campaigns and extract the best possible results from every lever the platform offers. The role requires a highly analytical mindset and a curiosity to seek out new possibilities. You will read performance both at a top-line channel level...
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