Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems. Backed by Accel, Bessemer and General Catalyst.
About the role
As a Brand Strategy Lead at Anthropic, you will own brand architecture and naming strategy across the Anthropic and Claude brands. Claude is becoming part of how people work, build, and discover, and how we organize and name what we make shapes how a broad, global audience of enterprise buyers, developers, researchers, policymakers, and the general public understands it and whether they trust it. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Have deep expertise in brand architecture, including deciding where new products and programs sit in a complex and growing portfolio
- Have built or rebuilt the brand architecture of a multi-brand portfolio, including how a company brand and its product brands work together
- Can weigh branded house, endorsed, and house of brands models, and make a clear recommendation
- Are genuinely passionate about brand architecture and naming as a craft, and appreciate how it builds stronger, more coherent brands and audience understanding
- Know the range of naming strategies, from descriptive to coined, and have personally generated and shipped names across products, features, events, and programs
- Have created systems and processes that codify brand architecture or names, such as nomenclature frameworks, conventions, databases, and governance, that teams at a company or client adopted
More about this role
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
As a Brand Strategy Lead at Anthropic, you will own brand architecture and naming strategy across the Anthropic and Claude brands. Claude is becoming part of how people work, build, and discover, and how we organize and name what we make shapes how a broad, global audience of enterprise buyers, developers, researchers, policymakers, and the general public understands it and whether they trust it. This is a foundational role: you'll solidify this function at Anthropic, making the routine calls yourself and bringing the biggest decisions to senior leaders with a clear recommendation.
In this role, you'll own all brand architecture and naming strategy work globally, from how the portfolio fits together as it grows to the names we ship, and you'll build the systems, structure, and processes other teams follow. In a single week, you might map part of the portfolio,...
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