Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems. Backed by Accel, Bessemer and General Catalyst.
About the role
The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists and marketers work together as one team across every product and plan: Pro, Max, Team, Enterprise, as well as the API for developers. Growth marketing sits within this unified Growth team, and is responsible for performance marketing, lifecycle, and SEO. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Have 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion
- Have led a growth marketing function, owning the team, budget, and KPIs across multiple channels, and have been hands-on in the work recently
- Have driven self-serve and product-led B2B demand generation as well as consumer growth, and have partnered well with enterprise marketing and sales teams
- Are rigorous about experimentation and incrementality, can pull and check your own numbers, and can hold your own with data scientists
- Reason from first principles, push through blockers and ship, and bring partner teams along while you do it
- Communicate clearly in writing and can explain marketing performance to non-marketers and executives
More about this role
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists and marketers work together as one team across every product and plan: Pro, Max, Team, Enterprise, as well as the API for developers. Growth marketing sits within this unified Growth team, and is responsible for performance marketing, lifecycle, and SEO.
We are hiring a Growth Marketing Lead to own and scale our performance marketing efforts. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct customer segments, and own measurable impact from demand creation through customer growth.
- Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing
- Execute growth campaigns end-to-end...
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