Anyfin kan sänka räntan på delbetalningar, kreditkort och privatlån. Backed by Accel.
About the role
You'll lead paid social, influencer and Google search, from the message all the way to the numbers. You own the message and the creative. You'll define audiences and messaging per market, brief our content creators, give creators sharp feedback and run a weekly testing rhythm. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- You have taste in creative. You can explain why one ad works and another doesn't, and turn that into a better brief
- You challenge and think differently. You question how things are done, hold your own with analysts and management, and have found new growth before
- You lead specialists who are better than you at their craft, and help them grow
- You speak Swedish, Finnish or German , and work fluently in English. You'll judge creator content, so you need to feel when a line lands
- B2C experience, ideally in consumer fintech or lending
- Hands-on with Meta, TikTok and Google Ads
More about this role
Have you steered paid social, influencer or search spend on CAC, and do you know why one hook beats another? Let's talk.
Anyfin exists to improve people's financial lives. We don't hand out new loans. We fix shitty ones, with fairer terms, a clear overview and a partner that's actually on your side.
We're profitable, growing fast in Sweden, Finland and Germany, and building the growth engine that will take us across Europe. This role sits at the heart of it.
You'll lead paid social, influencer and Google search, from the message all the way to the numbers.
You own the message and the creative. You'll define audiences and messaging per market, brief our content creators, give creators sharp feedback and run a weekly testing rhythm.
You steer on cost and value. With our analysts, you'll track CAC, marginal CAC and what each channel's customers are really worth, push for attribution we can trust, and decide what to scale, fix or cut. Market owners own budget and results in their markets. You make the channels deliver for them.
You find new growth. You'll test new channels, formats and audiences fast, instead of running last year's playbook harder.
You lead the team. You'll lead our...
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