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CRM & Lifecycle Marketing Specialist - Growth Marketing

AppLovin · New York City, NY · On-site

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About AppLovin

Reach over a billion daily users in mobile games. AppLovin helps consumer brands and gaming apps scale their business profitably.

About the role

AppLovin is a top-100 market cap company that's still early in its growth curve, and the self-serve advertiser business is one of the fastest-growing parts of it. Every improvement you make to how we activate, engage, and retain advertisers compounds directly into revenue.

What they're looking for

  • 2–4 years in lifecycle and CRM marketing — hungry to learn and first to try the next tool
  • Tech stack: HubSpot and Salesforce experience, comfortable with the data layers that drive both. Familiarity with ad platforms, audience building, marketing automation and email
  • Comfortable with big data. You write SQL and query large datasets to find your own answers, not wait for someone to pull a report
  • AI-fluent. You use tools like Claude or Cursor to write email content, design it, create HTML templates and get it live
  • Self-starter with strong problem-solving instincts. No playbook. You figure out what needs to happen and do it
  • Proven ability to drive measurable improvement in activation, engagement or retention — you can point to the test you ran and the number it moved
More about this role

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com .

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

AppLovin is scaling its self-serve advertiser base for AppLovin Ads Manager. Our growth marketing team is focused across the entire customer lifecycle. We're looking for a CRM & Lifecycle Specialist to take ownership of their slice of this function, work alongside our CRM lead, and grow their scope as the platform does.

The ideal candidate is AI-fluent, understands the...

Read the full posting on AppLovin's site ↗

Growth Marketing

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