Reach over a billion daily users in mobile games. AppLovin helps consumer brands and gaming apps scale their business profitably.
About the role
We're hiring a founding Performance Marketing Manager to own all of paid growth for Gist — every channel, every dollar, every partnership. You'll set the performance marketing strategy, build the measurement foundation, and run the testing loops across Meta, TikTok, Google, and programmatic that give us real control over CAC from day one. No team to delegate to, no playbook to inherit. You are the expert in the room, and everything paid runs through you.
What they're looking for
- ● 3-7 years of brand-side performance marketing experience, with direct ownership of budgets and outcomes for a consumer app, marketplace, or digital product
- ● Proven experience driving growth from cold start — you have launched performance marketing for a new product or market from zero, not just optimised an existing system, and you know what it takes to find the first users before there is any data to work with
- ● Hands-on fluency across Meta Ads Manager, TikTok Ads Manager, and Google Ads, programmatic and ad network experience a strong plus
- ● Demonstrated experience managing off-platform or non-self-serve partnerships — ad networks, OEM or device partnerships, media direct buys, affiliate or performance platforms, or similar, you have negotiated deals and managed these relationships independently
- ● Mobile attribution tooling experience with Adjust or equivalent, able to set up and own measurement infrastructure end-to-end, not just read reports someone else configured
- ● Thinks in the right metrics: CAC, CPI, LTV, ROAS, Day 7/30 payback, and funnel conversion rates — and can diagnose when numbers move and why
More about this role
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com .
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
Gist is a new social media platform for people who want substance — practical, thoughtful content that spans philosophy debates, city-specific recommendations, seasonal gift guides, and wellness tips. Across categories like travel, food, career, and family, we describe it as "a handbook for the curious."
Gist is built by AppLovin Corporation — a company that hit $5.3B in revenue last year and sits alongside Google and Meta as one of the world's leading ad tech platforms. Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and...
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